ProgrammAddict is the Original Digital Exchange Marketing Agency. Data Driven Marketing Evolved through End-To-End Programmatic Media Services.

As the 1st Digital Exchange Marketing Agency We're The Experts in Programmatic Media.

Your Platform Agnostic Guide Through Today's 15 Billion Dollar Programmatic Landscape.

It's Time to Treat Programmatic Like You Treat Your Search Engine Marketing.

The Days of Media Arbitrage and Blind Media Buying Are Over. ProgrammAddict Offers Fully Transparent Data Driven Media Buying Solutions.

ProgrammAddict Designs, Deploys, and Manages Custom End-to-End Programmatic Solutions For Each Client Engagement.

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CAPABILITIES

As programmatic media grows there becomes a need to differentiate your technology layer from your service layer ensuring conflict free best-in-class consultation.  We are to help brands achieve their data driven marketing goals by providing end-to-end programmatic media solutions. Our agency was developed to address the concerns that brands have about transparency and margins from agency trading desks and programmatic vendors in the market today. We provide an alternative, offering complete transparency into all aspects of your programmatic campaigns. ProgrammAddict offers end-to-end programmatic media services including:

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PROGRAMMATIC MEDIA BUYING

At our core we are programmatic media buyers. ProgrammAddict helps our clients reach their audiences through multi-channel media planning, buying, and optimization of data driven programmatic campaigns.  Our fully transparent programmatic media buying process gives the insight, control and efficiency back to the client.

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Established relationships with industry leading platforms provide global access to programmatic inventory across display, online video, mobile, social and connected TV. Through these platforms our media team executes programmatic media buys across open and private exchanges.

Our efforts are designed to meet the unique targeting parameters and campaign objectives of each client. Clients are built around a custom stack with the right set of DSP’s leveraged for their needs. Each campaign follows a well-executed programmatic bidding strategy that is optimized to multiple variables to ensure we are reaching the right audience for each campaign at moments when users are most receptive.

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DATA MANAGEMENT

In the programmatic media environment data is what’s valued highest and by any measure client 1st party data has become the gold standard. But data must be managed and protected to be an asset and not a liability. Re-targeting, dynamic creative, behavioral targeting and look-a-like modeling are just a few tactics that depend on accurate data management.

We help clients evaluate, deploy and operate Data Management Platforms (DMP) that are capable of integrating with current and future in-house systems.

Each client’s DMP is used to collect, segment and protect the 1st & 3rd party data that used to power their programmatic media buys.

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DYNAMIC CREATIVE PRODUCTION

It’s not enough to reach the right user at the right moment; you also have to do so with the right creative message as well. Dynamic creative ad technology serves users a unique creative based off all the data we know about the user. It allows a brand to serve a custom unique creative based on users browsing habits, interests, purchase intent and engagements on every impression throughout every site.

In a data driven marketing environment dynamic creative can make the difference between success and failure. We’ve seen dynamic creative campaigns can often double or triple the performance of a programmatically driven campaign. We offer dynamic creative production management and work with multiple top dynamic creative ad-servers in the market to bring your creative to life. Every element of your banner can be optimized including ad copy, product pricing, color scheme, images/video and more.

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User in the market for a car.
Goes to automotive site and engages with a white hybrid car.
User displays an interest in environmental content.
Next creative they see is a white prius and tagline “It has done more for the environment than any other car”.
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ANALYTICS

In the programmatic landscape data drives media and creative decisions and analytics is what ties everything together. Through advanced analytics our team optimizes each part of the programmatic process so that media, data and creative are each working together and optimized for maximum ROI.

Analytics is what allows us to treat our client’s campaigns as investments instead of a one time marketing expense. With the ability to review log file campaign data and provide custom data modeling we go far beyond traditional click rate and cost per conversion metrics to help our clients truly understand what is going on with their investments.

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CONSULTING SERVICES

For clients looking to bring programmatic media buying in-house we offer programmatic consulting services to help show them the way forward. We help our clients design and deploy their technology stacks while also helping hire and train their programmatic specialists.

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About us

ProgrammAddict is a programmatic media agency provides the service layer that powers our client’s marketing stacks. As a niche agency we operate similarly to an outsourced search or social agency, except managing our client’s programmatic media initiatives while aligning with the brand overarching strategies. We challenge the way media has traditionally been purchased through a more efficient model that places targeted media through self-serve programmatic media platforms.

Our fully transparent programmatic buying business model and category exclusive agency of record relationships allows us to put our client’s needs first. This approach allows us to provide significant client savings through a fully auditable process that passes all discounts back to our clients.

As experts in evaluating and utilizing technology based marketing platforms we are able to guide our clients through the programmatic media landscape. We deliver customized end-to-end programmatic solutions for each client and operate across all digital media channels including display, video, mobile, social and connected TV.

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PROGRAMMADDICT IS THE SERVICE LAYER THAT GUIDES YOU THROUGH THE PROGRAMMATIC TECHNOLOGY STACK

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OUR BELIEFS

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THE MEDIA LANDSCAPE IS CHANGING

Programmatic media buying represents a fundamental shift in how media space is bought and sold. Programmatic is quickly becoming an important part of the media mix and over time programmatic will become the dominant method through which all media is purchased.

WE’RE AN OPEN BOOK

Transparency is more than a buzzword. In today’s business environment, we believe a completely transparent relationship is the only way to operate business and maintain trust. We provide full transparency across pricing and media delivery.
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OLD HABITS DIE HARD

The manual process of sending RFP’s, negotiating, and creating insertion orders is an outdated business model that allows ad networks and other media providers to take advantage of inefficiencies in the media buying process.

LEVERAGING AND PROTECTING YOUR DATA

In today’s marketing environment first party data is becoming an increasingly valued tool.  However, your data must be protected, segmented, and leveraged appropriately to be an asset and not a liability. We work to protect our clients and their data through a number of methods including working on a category exclusive AOR basis for each of our clients.
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LEADERSHIP

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DANIEL DARLING

CO-FOUNDER, CEO
Daniel Darling serves as the Media Planning, Buying and Analytics lead for ProgrammAddict. With over a decade of experience in digital media planning and buying Daniel has helped lead some of the most notable brands in the world into new areas of digital marketing. Daniel brings deep media and analytics experience and has been an early agency adopter of every major digital media channel executing over the last ten years including search, video, social, mobile and programmatic.
Daniel received his Bachelor of Science in Business Administration from the University of Pittsburgh.

TIM LANE

CO-FOUNDER, ADVISOR
Tim Lane co-founded ProgrammAddict in 2014.  Tim servies in an outside advisory role helping guide ProgrammAddict’s business development efforts.  Tim has twenty years of advertising sales and senior management experience helping build media companies across multiple media channels. Tim’s unique mix of production, media, and account management experience has put him at the forefront of the changing media landscape.
Tim received his Bachelor of Arts in Communications from the Eastern Washington University.
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Contact

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GIVE US A CALL

(424) 274-2039

 

GENERAL INFO

info@programmaddict.com

 

COME ON BY

12665 Village Ln.
Los Angeles CA 90094

GET IN TOUCH

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